How to Use Graffiti to Market Your Brand

Street Marketing is also known as mass promotion or mass publicity. This kind of advertising involves creating visibility in the public by distributing literature, physical billboards, street signs and other advertising materials. It is a very effective technique and provides the company or organization with the best results at a low cost. The main objective of this kind of advertising is to gain publicity and recognition for products or services, and generally increase brand awareness, read this article for more insights.

Street Marketing is a unique type of guerrilla advertising that makes use of unconventional or nontraditional tactics to promote a business or service, click here for more info. Many companies employ posters, coupons, flyers and street signs as an inexpensive alternative to the more traditional advertisement methods like print, television and the internet. This kind of campaign is usually planned and executed by professionals. However, there are also many companies that opt for DIY street marketing campaigns.

There are various benefits of planning a guerrilla advertising campaign, the most notable being the ability to create awareness on a very small budget. As mentioned earlier, physical billboards and posters are quite costly, while videos and audio clips can be created and disseminated at a low cost. Furthermore, with video clips and short films, there is the added advantage of being able to be recorded in the comfort of your own home, without any hassles.

If you are interested in conducting an effective street marketing campaign, the first thing you need to do is to plan your strategy and choose a target audience. This means that you need to think about the demographic profile of your potential customers. It also means considering the interests and preferences of potential customers. For example, if you are running a food franchise, you will not want to distribute coupons or flyers in every restaurant within the vicinity of your franchise. Similarly, if you are selling products or services in your garage, you should not display ads on vehicles on the roads.

Once you have a clear idea of your target consumers, you can start to think of effective ways to reach out to these consumers. To keep your costs as low as possible, you can opt for low-cost solutions such as creating small videos using your cell phone camera or using an ordinary flashlight, instead of hiring professional photographers to create high-quality videos. Another advantage of using low-cost tactics when it comes to guerrilla marketing is that they are more cost-effective compared to spending money on television advertisements, newspaper advertisements, radio advertisements and other media.

Finally, in order to make your guerrilla marketing techniques work, you need to apply them in an unexpected manner. Contrary to what you might expect, consumers tend to ignore ads in their midst. Therefore, instead of simply placing the ad where it is likely to be noticed, try to place it in an area where it is inconvenient for the general public. For instance, you can place an ad next to a billboard that is located in a busy street, on the side of a busy road or in a crowded parking lot. By doing so, you will be able to generate more buzz about your brand campaigns.

If you want to understand more about this topic, see this post: https://en.wikipedia.org/wiki/Graffiti.

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